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Recently, Cosmetics Europe European Cosmetics Association released the latest research report on the global cosmetics and personal hygiene products market in 2017.
The data shows that Europe is still the largest regional market for global beauty products during 2017. The US market followed sales of 67.2 billion euros, while China became the world's third largest market for cosmetics and personal hygiene products with 43.4 billion euros.
In 2017, in Europe's cosmetics and personal hygiene products market, Germany, France and the United Kingdom ranked the top three with annual sales of 13.6 billion, 11.3 billion and 11.1 billion euros respectively. Among them, Germany's sales of cosmetics and personal hygiene products in 2017 increased by 0.5% compared with 2016, France decreased by 0.5% compared with the same period of last year, while the United Kingdom decreased by 6.8% year-on-year, becoming the country with the largest market shrinkage in Europe in 2017. . In 2017, annual sales of Italian cosmetics and personal hygiene products increased by 1.5% year-on-year.
Compared to the Western European market, the growth of the cosmetics and personal hygiene products market in other regions of Europe during 2017 was impressive, with Poland rising by 12.1% and Croatia by 7.1%, Romania, Estonia and The three countries in Finland rose by 5.7%.
At the market segment, skin care products are the primary segment of the European cosmetics and personal hygiene products market. Its sales in 2017 reached 20.07 billion euros, accounting for more than 28.6% of the overall market size.
Followed by personal hygiene products, sales in Europe in 2017 reached 19.64 billion euros, with a market share of about 25.3%. Sales of hair, perfume and make-up products were 14.84 billion, 11.93 billion and 11.17 billion euros respectively.
Loïc Armand, President of Cosmetics Europe and vice president of L'Oréal L'Oréal Group, also introduced the export of European cosmetics and personal hygiene products. He said that the export volume of European cosmetics and personal hygiene products in 2017 was as high as 20.2 billion euros. It has reached 26.03% of the total sales, of which France and Germany account for more than half of the total exports.
At the enterprise level, small and medium-sized enterprises have gradually grown to be the mainstay of the European cosmetics and personal hygiene products market. Among them, more than 100 companies in Europe are engaged in the manufacture of cosmetics, 23,000 companies involved in the wholesale of products, and 4.64 specialty stores. Engaged in the retail of cosmetics, and the number of beauty salons reached 500,000. In 2017, the number of jobs created directly or indirectly by the European cosmetics industry reached 2 million.
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