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The Significance and Function of Cosmetic Packaging
Feb 09, 2019

Today, with the progress of design, the change of concept, the improvement of people's living standard and the emergence of new things, people's aesthetic consciousness has been constantly improved and developed. The psychological structure of human beings has also risen from sensory effects to the pursuit of "culture" and spiritual aesthetics. People's choice of more cosmetics is not limited to practicality, performance and price, but further requires the beauty, novelty, knowledge, culture and originality of products, and more is to pursue a spiritual enjoyment. Most consumers speculate about the quality of their products through the appearance of newspaper designs. Therefore, packaging design has been gradually mentioned a very important position, but also gave it a new life.

Cosmetic packaging design can increase the added value of the original products and make the enterprises get rich profits. In order to remain invincible in the fierce commodity competition, both manufacturers, merchants and packaging designers must have a long-term strategic vision, to go ahead of the times and play the role of guiding consumption.

As a packaging designer, it is necessary to put forward higher and newer requirements for products and packaging after full market investigation, to achieve accurate positioning, strive for innovation, and then improve the design level of packaging, make it unique and win the favor of consumers.

Like other packages, cosmetic packaging has the basic functions of protecting commodities, facilitating use, conveying information, beautifying commodities and promoting sales. Especially its beautifying function is especially important in cosmetic packaging.

Hangzhou Fuyang Sunshine Imp.&Exp. co., LTD.


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