Search

Home > Knowledge > Content
Plastic bottles: the personality of the packaging color reflects those aspects
Oct 09, 2018

The personality of the packaging color is reflected in the following aspects:

        (1) Commodity goods have certain attributes. Medical and entertainment products, food and hardware, cosmetics and stationery have a large difference in attributes. The same type of products can also be subdivided. For example, medical supplies include Chinese medicine, western medicine, therapeutic medicine, nourishing medicine, and general medicine. In this regard, color processing should be treated in detail. The sensory elements (physical, physiological, psychological) of color are exerted, and the performance of typical personality is sought. For example, red, orange, and yellow are highly irritating colors that can excite the human cerebral cortex, expand the pupil, and accelerate the heartbeat. For the packaging design of medicines such as nourishing drugs, vitamins, and rheumatism, it is possible to appropriately use red and other colors. The green and blue brain waves reflect relaxation and calmness, so they are used for the packaging and design of sedative, hypnotic, blood pressure lowering, antipyretic and analgesic drugs.

        (2) Advertising Due to the increasing variety of products and the increasingly fierce market competition, the visual performance of sales packaging is becoming more and more important in advertising, in which color processing is an important aspect. The embarrassment and subtleness of color effects have only a negative effect, so it is necessary to pay attention to the sharpness of the relationship between large colors.

        (3) Uniqueness

        1Special color: Some colors in packaging design should be matched according to their attributes, but the color of the picture flows in general. Designers often do the opposite, using anti-conventional colors to make their products packaged from similar drugs. Stand out from the crowd, the color of this color of packaging is reflected in the following aspects:

        (1) Commodity goods have certain attributes. Medical and entertainment products, food and hardware, cosmetics and stationery have a large difference in attributes. The same type of products can also be subdivided. For example, medical supplies include Chinese medicine, western medicine, therapeutic medicine, nourishing medicine, and general medicine. In this regard, color processing should be treated in detail. The sensory elements (physical, physiological, psychological) of color are exerted, and the performance of typical personality is sought. For example, red, orange, and yellow are highly irritating colors that can excite the human cerebral cortex, expand the pupil, and accelerate the heartbeat. For the packaging design of medicines such as nourishing drugs, vitamins, and rheumatism, it is possible to appropriately use red and other colors. The green and blue brain waves reflect relaxation and calmness, so they are used for the packaging and design of sedative, hypnotic, blood pressure lowering, antipyretic and analgesic drugs.

        (2) Advertising Due to the increasing variety of products and the increasingly fierce market competition, the visual performance of sales packaging is becoming more and more important in advertising, in which color processing is an important aspect. The embarrassment and subtleness of color effects have only a negative effect, so it is necessary to pay attention to the sharpness of the relationship between large colors.

        (3) Uniqueness

        1Special color: Some colors in packaging design should be matched according to their attributes, but the color of the picture flows in general. Designers often do the opposite, using anti-conventional colors to make their products packaged from similar drugs. Stand out from the crowd, this color treatment makes our eyes more sensitive and more impressive. Processing makes our vision extremely sensitive and more impressive.

Hangzhou Fuyang Sunshine Imp.&Exp. co., LTD.

www.ee.hzfysunshine.com

Email:ss1@fysunshine.com

Related Industry Knowledge

Copyright © Hangzhou Fuyang Sunshine Imp. & Exp. Co.,Ltd All Rights Reserved.